Privacy policy

Last updated: 21 March 2026

At Modern Britwear ("we", "us"), we take the protection of your personal data seriously. This Privacy Policy explains how we collect, process, store, and safeguard your personal information when you visit our website modernbritwear.com or make a purchase through it.

All data processing is carried out in accordance with the UK General Data Protection Regulation (UK GDPR) and all other applicable UK data protection legislation.

1. Data Controller

Company Name: Modern Britwear
Address: 25 Anglesey St, Lozells, Birmingham B19 1QS, UK
Email: info@modernbritwear.com
Phone: +44 7367 101318

2. Data Collection and Purposes

2.1 Website Visits

Each time you visit our website, your browser automatically transmits certain technical information, which is stored in our server log files. This processing is necessary to ensure the secure and stable operation of the website. The data collected may include:

Pages visited on our website
Date and time of access
Volume of data transferred
Referring URL
Browser type and version
Operating system
IP address (anonymised or truncated where technically possible)

Legal basis: Legitimate interest in maintaining a secure and functional website (Article 6(1)(f) UK GDPR).

2.2 Google Analytics

We use Google Analytics to analyse how visitors interact with our website and to help us continually improve our offering. This service uses cookies and similar technologies to collect data such as page views and user interactions. IP addresses are anonymised where possible.

Data collected in this way may be transferred to and stored on Google's servers, which may be located outside the UK. In such cases, we rely on appropriate safeguards such as standard contractual clauses to ensure your data remains protected.

Legal basis: Your consent where given via our cookie banner (Article 6(1)(a) UK GDPR); otherwise our legitimate interest in measuring reach and optimising the website (Article 6(1)(f) UK GDPR).

2.3 Google Maps and Web Fonts

Our website may use Google Maps and Google Web Fonts to display location-based content and maintain consistent typography. When these services are loaded, your IP address may be transmitted to Google, including to servers outside the UK.

Legal basis: Your consent where provided (Article 6(1)(a) UK GDPR); otherwise our legitimate interest in providing an accessible and well-presented website (Article 6(1)(f) UK GDPR).

3. Cookies

Our website uses cookies and similar technologies to ensure the site functions correctly, to improve your browsing experience, and to analyse performance. Cookies are small text files stored on your device that allow us to recognise your browser on return visits.

Session cookies are temporary and are automatically deleted when you close your browser. Persistent cookies remain on your device for a set period and help us recognise you on future visits.

You can manage or disable cookies at any time through your browser settings. Instructions for common browsers:

Please note that disabling cookies may affect the functionality of certain parts of our website.

4. Your Rights

Under the UK GDPR, you have the following rights, subject to applicable conditions:

Access: The right to request a copy of the personal data we hold about you.
Rectification: The right to have inaccurate or incomplete data corrected.
Erasure: The right to request deletion of your data where legally permitted.
Restriction: The right to request that we limit how we process your data.
Objection: The right to object to certain types of processing.
Data portability: The right to receive your data in a commonly used, machine-readable format.
Withdrawal of consent: The right to withdraw any consent you have previously given, with effect going forward.

To exercise any of these rights, please contact us at info@modernbritwear.com or by phone at +44 7367 101318.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at ico.org.uk.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. Please be aware that no method of transmitting data over the internet can be guaranteed to be completely secure.

6. Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner. By accepting, you consent to the use of cookies for essential functions and, depending on your preferences, for analytics and performance purposes. You may update or withdraw your consent at any time by adjusting your browser settings or, where available, through the cookie preferences on our website.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, business practices, or the services we provide. The current version will always be available on this page, and the "Last updated" date will be revised accordingly.

Contact Details

Company Name: Modern Britwear
Address: 25 Anglesey St, Lozells, Birmingham B19 1QS, UK
Email: info@modernbritwear.com
Phone: +44 7367 101318